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 I am currently working as a service designer at the Innovation Unit with the long term aim of creating social change at scale and improving people's lives. 


Who I am

I believe in using service design to deliver social justice. To aid me in this extremely challenging task I am...

  • A really enthusiastic individual who strives for excellence
  • A team member able to resolve tension and build harmonious relationships
  • A thinker with a high degree of intellectual curiosity
  • An innovator who is adventurous with the courage to think differently
  • An idealist who can energise people to exceed their expectations


How I got here

It was whilst studying for my BA in Drama at the University of Exeter that I became watchful of dominant narratives in society and began to question the assumptions underlying the prevailing discourse. It became clear that to expose the discourse, the hidden assumptions underpinning it needed to be made more explicit. Whilst drama can bring oppression to light by disturbing people’s convictions, it does not necessarily develop counter narratives that lead to real change. I was looking for a profession and practice that met this need. It was then I discovered ethnographic research and service design.

I undertook a Masters degree in Service Design at the Royal College of Art where I received a distinction in my work on how to co-produce ethically with vulnerable groups. I have led and implemented a variety of projects including the development of a new vision for the Shaw Trust; changing the structure and quality of support for Street Champions in Lambeth; working with a secondary school in a deprived area to raise young people's aspirations; and implementing a new change management system across the Government of Malta. I also received an award from the Service Design Network for Organisational Impact in Government  in 2017.

Within the Innovation Unit, I am currently developing a new service for carers, who are supporting people at the end of life and working to transform children's services in Wigan.



My work philosophy 

As a service designer I strive to keep both a holistic and granular view; to work both bottom up and top down; to move between the concrete world and the abstract world; to imagine solutions at the same time as challenging my own assumptions; and to seek simplicity in a maze of complexity. Where appropriate I also co-create and co-produce with staff and users as I believe co-production is able to build resilience and improve outcomes.